Big-brand experience. Built for brands that need to move.
CPG Agent is built on more than 20 years of experience across CPG, marketing, commerce and digital transformation — from global organisations and household brands to challenger businesses building their next stage of growth.
That experience spans strategy and execution across retail, Amazon and marketplaces, D2C, quick commerce, grocery, global travel, retail media and digital shelf. The focus has always been the same: finding the commercial opportunity, connecting the right capabilities around it and turning strategy into measurable growth.
Experience across brands including
Senior-led. Specialist-powered. AI-enabled.
The best answer to a growth problem is rarely another layer of account management. CPG Agent is deliberately built differently — senior leadership at the centre, specialist capability around the challenge and technology accelerating the work.
Senior-Led
Senior strategic involvement sits at the heart of every engagement. You get experienced judgement, commercial challenge and direct access to the people shaping the work — not a senior team in the pitch and a junior team in delivery.
Specialist-Powered
Different challenges need different expertise. CPG Agent brings the right specialist capability around the problem — spanning commerce, media, data, technology, creative and AI — without forcing every brief through a fixed agency structure.
AI-Enabled
Proprietary tools and AI-enabled workflows accelerate research, intelligence, planning and optimisation. Technology makes the model faster and smarter; experience provides the judgement to know what matters.
Built around the challenge, not an agency structure.
Sometimes you need an answer. Sometimes you need senior leadership inside the business. Sometimes your team simply needs better tools and specialist firepower. CPG Agent flexes around what the problem actually requires.
Senior thinking for important growth decisions.
Strategy and decision support across growth, connected commerce, go-to-market, Amazon and marketplaces, digital shelf, retail media and channel planning. Bring us the commercial question and we'll help identify where the opportunity really sits.
Explore Strategic AdvisorySenior leadership without another permanent senior hire.
Fractional CMO, commerce and growth leadership that works alongside founders, CMOs, commercial teams and boards — shaping direction, connecting teams and partners, and creating momentum around the priorities that matter.
Explore Fractional LeadershipBetter intelligence. Faster action.
Proprietary CPG tools, diagnostics and specialist capability that help teams validate opportunities, sharpen decisions and move from question to action faster.
Explore the PlatformWherever you are in the growth journey.
You have one shot at getting the fundamentals right.
Pressure-test the proposition, audience, pricing, channel strategy and go-to-market before significant money is committed. Replace assumption with evidence and build the strongest possible route into market.
Launch smarterGrowth has started. Now make it repeatable.
Identify the channels, content, media and commerce levers capable of taking the business further. Prioritise what is working, fix what is holding growth back and build a more connected commercial engine.
Find the next growth leverEstablished brand. New growth challenge.
Help teams adapt to a commerce landscape being reshaped by marketplaces, retail media, AI, fragmented shopper journeys and new operating models. Connect strategy, capability and execution around where growth is moving next.
Start the transformationStrategy should eventually show up in the numbers.
CPG Agent's approach is shaped by experience delivering growth across some of the world's biggest CPG brands and most demanding commerce environments. The ambition is not to produce more strategy. It is to make better commercial decisions and create the conditions for measurable growth.
Amazon sales generated in eight weeks through a UK whisky campaign, delivering 3.42x ROAS.
Prime Day Germany sales delivered through marketplace leadership.
eCommerce portfolio previously led across D2C and marketplaces.
Markets spanning global CPG and connected commerce experience.
Some problems don't need another consultancy project.
CPG Agent's proprietary platform turns proven CPG frameworks into practical tools your team can use on demand. Validate a launch. Sharpen an audience. Build a growth plan. Stress-test a PDP. Audit the digital shelf. Get to a stronger starting point before time and budget disappear into the wrong answer.
Built from 20+ years inside CPG growth, commerce and digital.
CPG Agent brings senior leadership directly into every engagement, supported by specialist capability across commerce, media, data, technology, creative and AI where the challenge requires it. The result is a more flexible model: senior judgement at the centre, the right expertise around the problem, and no unnecessary layers.
Fractional CMO
Senior marketing leadership without the full-time salary. Strategy, agency management and board-level oversight delivered on a flexible basis.
Learn moreGrowth Hacking
A scientific approach to scaling. Rapid-fire experimentation across Meta, Amazon and Retail to find and compound revenue winners.
Learn moreAI Strategy
The creation of proprietary AI advantages. Custom agents and automated workflows are built to create a defensible moat around brand operations.
Learn more